Eligibility: +2 pass in any group from Academic/Vocational stream or its equivalent recognized by Madras University

The Department started in the year 2004 offers a 16 year Under Graduateprogramme in Visual Communication with well qualified and experienced staff in their respective fields. Students of the department make maximum use of learning resources available. A well-furnished audio-visual laboratory and other facilities, equipment like a high range of cameras, editing studio and digital dark room are set up. Seminars, Industrial Visits and Guest Lectures are organized on a regular basis to enhance the teaching-learning experience.

CHENNAI NATIONAL ARTS AND SCIENCE COLLEGE is synonymous to the Department of Visual Communication, courses that are equipped with art facilities were started in ------- as a one providing all facilities for Visual Communication. Since its inception the Department has emerged as one of the leading Communication and Media institutes in the country with International reputation. The department has grown from strength to strength through pioneering technologies related to media. The programs are designed to provide a holistic design education that incorporates technology, aesthetics and integrated use of various media. It offers three- year Graduate program (B.Sc. Visual Communication).

With a spanning for 16 Years, the department has become identical with commitment to quality, trust and reliability. Visual Communication at CHENNAI NATIONAL ARTS AND SCIENCE COLLEGE is one of the very few private institutes in the country offering full- fledged Post- Graduate and Graduate programs with advanced infrastructure, a comprehensive curriculum, skilled and experienced faculty, placement process, international exchange programs, lively co- curricular activities like theatre, dance, music, cinema and painting with an ambience that encourages students to scale new heights in their areas of interest with a firm root in social sensitivity.

Mission

The mission of the department is to provide state of art facilities in all the four core areas of specialization. The labs of these specialized areas of training should be equipped with latest equipment so that students get hands down training on far with media industry and they can have smooth transition to the professional world.

• To provide a broad spectrum of visual media to enable students make meaningful career choices.
• To train students towards better understanding of media by sharpening their creativity.
• To facilitate use of alternative media to bring positive changes in society
• To bring down the gap between the academia and media industry.

Vision

To develop a centre to impart innovative training in Visual Media, emphasizing alternative perspectives and aesthetic presentation of local realities using global media strategies. Students should get internship in the best of the media companies and there should be campus interviews by these companies and they can pick the students.

There should be wholesome personality development of the students during the degree course and even as they learn the different languages of visual communication, they should not lack in any way in the verbal communication skills.

Objectives

• To train students in meaningful use of visual media
• To explore for alternative perspectives within visual media in a globalizing context.
• To train students to understand the loss of cultural identities in contemporary visual media and enable them to revive those identities by responsibly using the visual media.
• To help students to understand the meaningful relationships between art and craft and technology so as to enable them to become globally recognized media professionals

Undergraduate Program

The Undergraduate program focuses on media education with a fair understanding of other social sciences. We constantly renew our curriculum and infrastructure to meet the challenges of the changing times.

• Learn how to captivate your audience
• Get rid of negative self talk that brings you down before your presentations
• Take your business / job to the next level
• Overcome the fear of public speaking

Infrastructure

The students are exposed to the real world creative gateway and industry best practices inside the campus in a built- in, well- equipped, full- fledged Studios with industry standard big shooting with unique identity. The latest technologies ensure that studios have highly flexible latest digital cameras, cool lighting grids with pioneer in establishing the VTR setup in educational institutes, fully furnished Edit Suite with industry oriented latest Editing Software, Sound-proofed art-of-the-state Recording Theatre, electrified Photography studio, Computer Lab and Animation Studio, Drawing and Graphic Design Labs. The studios are managed by efficient and qualified personnel with industry exposure.

Visual Studio

Visual Studio with VTR setup (we are the only institute in India to have this setup): VTR Setup, popularly known as ‘Video Tape Recorder Setup’ or ‘Video Track Recorder Setup’ is promptly used for the Online Editing by the TV News Channels to produce ‘News Bulletins’ and ‘Live Telecasts’. CHENNAI NATIONAL ARTS AND SCIENCE COLLEGEis one of the pioneer and the only Academic Institute in India to have the VTR Setup to give the student community vast hands on experience in producing TV News Bulletins and Live Telecasts. The Visual Studio is also well equipped with Panasonic Video Cameras, Panasonic Video Console, Yamaha 12 Channel Audio Mixer, Sony HDV Cassette Recorder and also Shooting Floor with Baby lights, 4 bank and 2 bank Cool lights.

Edit Suite

The Edit Suite is a room usually consist workstations with one or two displays consisting Video editing software and hardware. The Edit suite in the department consists of 6 workstations with Final Cut Pro and Avid Edit software for Video Editing. Each workstation consists of the following configuration;

• Mac Pro
• 24GB of RAM
• Graphics Card
• Additional Internal Hard Drives
• Additional External Hard Drives
• Apple Final Cut Pro software package
• Adobe Master software package

Photography Studio

A photographic studio is a workspace to take, develop, print and duplicate photographs. Photographic training and the display of finished photographs are key functions of photographic studio. The studio also consists of a Green Room and storage space for other photography related works. The Photography studio is equipped with Nikkon Still cameras, Elinchrome D lite and Digital Pro Lights.

Animation Studio

The Animation and Graphic Lab engages in training the students in 2D Graphics, 3D Animation, Web Designing, VFX and Game Designing. Each workstation consists of the following configuration;

• Dell Precision 1700 Work Station
• EPSON 3000 XGA Projector
• Creative 5.1 Speaker
• Adobe Master Pack
• Autodesk Pack

Drawing Lab

The Drawing Lab is a space to encourage and train the students to draw and paint the artwork and design. The lab also inspires the students to draw more freely, emotionally and to find inspiration in referred artworks. The Drawing Lab is set up in such a way that provide new way of approaching the drawing, with experimentation, observing the world, awakening the senses and creativity through drawing and designing.

Preview Theatre for screening films

Basically, the Preview Theatre is meant to screen student’s short film projects to analyze and evaluate. The Preview Theatre is also used to screen International and National Classical Films for the student to analyze and appreciate the films as part of their studies. The Preview Theatre consists of higher end Espon HD Projector with amplified sound system for the film screening.

Program Offered

Undergraduate

The undergraduate program imparts students with mastery in the field of visual communication. Regulation &Curriculum syllabus (PDF)

PEOs/POs

• Program Educational Objectives (PEOs)
• Program Outcomes (POs)

Program Educational Objectives (PEOs)

• Students will have skills and knowledge to excel in their professional career in Visual Communication and related areas
• Students will contribute and communicate effectively within the team to grow as leaders
• Students will practice lifelong learning for continuing professional development
• Students will have the capability to continue their formal education and successfully complete an advanced degree
• Students will contribute to the growth of the nation and society by applying acquired knowledge in Creative, technical and managerial skills

Program Outcomes (POs)

Critical Thinking:

Take informed actions after identifying the assumptions that frame our thinking and actions, checking out the degree to which these assumptions are accurate and valid, and looking at our ideas and decisions (intellectual, organizational, and personal) from different perspectives.

Effective Communication:

Speak, read, write and listen clearly in person and through electronic media in English and in one Indian language, and make meaning of the world by connecting people, ideas, books, media and technology.

Social Interaction:

Elicit views of others, mediate disagreements and help reach conclusions in group settings.